I’ve been flying commercially for over 30 years (Delta Million Miler), and for the first time, since airlines started using video instead of flight attendant’s for safety instructions, I find myself watching (and enjoying) the new Delta Safety Video. Let’s face it, anyone who has ever flown more than twice could care less about this required demonstration during the taxi prior to takeoff, much less looking at the instructional safety card as suggested.
Long ago ad agencies started using humor (think Doritos Superbowl ads) to capture the consumers attention. Now Delta has found a way to inject a little levity, as well as references to previous instructional videos (the redhead with the wagging finger) thus making viewing the video less painful and more entertaining. On a recent trip I was on a 757 outbound and returned on a 767 and noticed a few subtle differences which is quite interesting. Once you pick up on the variations you almost want to watch just to pick up on the modifications.
I couldn’t help but think this same strategy would be a great way to attract viewers to a blog or social net posts. How often do we post same-ol-same-ol content not thinking twice about how we could truly share something enlightening, informative and entertaining. At a time when Delta could have taken the same “safe” tact in producing a video to cover the rules and regulations for airplane safety, they chose to break the mold and created a video that not only is informative and entertaining but lightens the weight of concern related to the content they are required to share with their customers. Kudos to the Delta team for landing a quality experience without having the seat back and trey table fully upright and locked.