As a full time “ministry for media” participant it’s amazing to watch the rapid pace in which web casting, both live and on demand, is impacting and helping ministries grow and reach new audiences locally and globally.
Based on offerings at the recent CES show the convergence of web to the family room plasma / TV is rapidly approaching. Up to this point our clients at 316 Networks have resisted delivering advertising alongside or within their content. As ministry moves closer to being a sole broadcast entity their will be more opportunity to engage some form of ad supported streaming.
This article in Ad Age describes some of the latest in how Madison Ave is offering online inventory to advertisers. Just wondering if someone will step up with an ad aggregator that suites ministry. What are our thoughts?