Yesterday Mark Zuckerburg of Facebook revealed the next move for his company to expand the social media giants reach into making the web more social. The team at Facebook has developed the Open Graph API allowing site developers the ability to add the Facebook “Like” feature (commonly used on their wall posting and news feed pages) to any web page. “Helicopter view” thinking is that this will allow a visitor to“like” a particular page which will in-turn notify your Facebook friends that you have visited and enjoyed specific content at a particular site.
This new “greater” socialization of the web can have great impact on several facets of your site and web presence including:
- Quality or visual appeal to your target demographic
- Perceived value of content at visitor level
- Ability to engage and connect instantly
- Opportunity to aggregate information to develop future content
Churches, non-profits and businesses must realize this technology is another paradigm shift in how the world interacts with the web and should begin to take steps now, to fully understand how this free tool can be leveraged to help their organization better connect with the culture and the audience they hope to reach.